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| Russian artists presentation |
| "Archaeopteryx" group: PACKING project for Bijlmer region of Amsterdam |
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"Archaeopteryx" group of young artists from Izhevsk will make a presentation of their project PACKING which was realised in Izhevsk and which they propose now for Bijlmer region of Amsterdam. |
Their project PACKING was presented at the Cultural Capital, 2001 festival. The idea of the Package action was to paint 9-storey housing blocks (the traditional Russian standardised housing "boxes") in Izhevsk with protection labels, normally used on transport boxes. The labels give notice of special requirements during transportation and usage. The action Package uses the standardised visual language of commodity circulation to redirect the attention to the residents these "boxes". The common relation of these labels to the objects they were meant to protect now seems projected onto the people themselves, as if urging to protect people: DO NOT WET, DO NOT BREAK, HANDLE WITH CARE.
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