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BeamMobile Amsterdam
Architecture as Public Media-Interface


MACHINE appeared last night at various places in the city of Amsterdam to project modular text-slogans, animated, flashing, moving and in continuous repeat on the walls of buildings under construction, blind walls of office buildings, the old Olympic stadium and finally the old Heineken Brewery in the centre of Amsterdam.

BeamMobile is essentially a truck fitted with mobile beam-equipment that can create a temporary 'light graffiti' by beaming onto large buildings, bridges and other physical structures. BeamMobile(tm) will create a temporary presence of the message without ever affecting or damaging the buildings used as an extended projection screen in the public urban space. It will be developed as a series of mobile street performances that appear suddenly and unexpectedly in different locations throughout the city, sometimes in connection with a planed and announced event and sometimes without prior warning.
 
Tonight (Saturday Sept. 21) a second BeamMobile action will be undertaken, this time using a boat as the mobile beam support. The route will include visits to the art ship Stubnitz, the new Amsterdam Passenger Terminal and a surprise visit to the Robodock festival