Corporate Counter Campaigns - Introduction
Introducing the panel on Counter-strategies of Corporations against
Campaigns Featuring: What are the modern-times strategies of present
day companies? And: How can we respond to these?
This part of the introduction includes a short outline of the themes to
be discussed at the forum. Being used are examples from the work of the
panelists and cases they have been working on. Also included are
exerpts from recent articles on the corporate world's reaction to
social and environmental cam-paigns, illuminating the main themes from
different points of view. References are included below, if you would
like to receive four further texts on this subject, please let me know:
evel@xs4all.nl