Commercial Strategies
1:The Delmarva Chicken of Tomorrow 2: Re-Code 3:Saucisse 4:What are we doing tonight? 5:Instant Salvation 6: Catch us! If you can 7:Magic in the air 8:A-clips
1:THE DELMARVA CHICKEN OF TOMORROW
Andrea Luka Zimmerman, GB, 2002, 15'
Cannibalism has long been a favourite on western menus. Other peoples' cannibalism, that is. More than a colonial culinary oddity, it divided the men from the animals; the savagery of the conquistadors was projected onto their victims - after all, they, too, sported feathers
2:RE-CODE
US 2001, 15'
Re-Code.com was a short-lived satirical website that humorously showcased an inherent flaw in capitalist systems by exploiting a shortcoming in the ubiquitous bar-coding system used in a majority of retail stores.
3: SAUCISSE
James Schneider, Fr, 5'
What is the view from a sausagevan?
4:WHAT ARE WE DOING TONIGHT?
Marie Vermeiren, Belgium, 2002, 7'
The film follows a group of women through the night while they undertake actions against the sexist advertisings. The film focuses on transmitting the energy that these women can develop: physical, creative or sensual.
5:INSTANT SALVATION
Myriam Thyes, Germany, 2002, 3', mini dv
A collage of quotations, image and sound - from the film 'Terminator 2 - Judgement Day' by James Cameron (1991), mixed with sentences out of the 4 gospels of the New Testament, spoken by a female voice. Thyes takes scenes from the film where Christian moral cliche's and myths of the saviour are shown, combines them with texts out of the bible, and interrupts them with product placements, shown in the same film.
6:CATCH US! IF YOU CAN
kuda.org, New Media Center, Novi Sad, 10',
Catch us! if you can is video documentation of street action that was
made in Novi Sad and consists of statements and interviews made with ex
dealers of pirated CD ROM’s, and citizens of Novi Sad about a new law
that forbids any kind of piracy. Starting point of street action and
interviews with ex pirate dealers was the distribution of DivX, a new and
improved version of one of blockbuster movies in that period, "Catch me
if you can" by Stephen Spielberg.
7:MAGIC IN THE AIR
(Magia en el Aire)
Toni Serra and Joan Leandre, USA and Spain, 1999, 11', beta sp
USA 1942. The advent of a new religion: television.
8: A-CLIPS
Short( 40-120 sec.) political statements on big issues like power or capitalism, shot on video, tranfered to 35mm and screened hidden between commercials in ordinary cinema's. The idea originated in Berlin in 1997, but is spreading fast.
