Introduction to the Clean Clothes Campaign 

* What's all this campaigning about?
* The structure of the CCC

CCC AREAS OF ACTIVITY
* Putting Pressure on Companies
* Consumers: Raising Awareness and Pressing for Change
* Legal Possibilities?
* Solidarity Work
* Frequently Asked Questions about the CCC
* Where you can find us

• campaign,
• activism,
• consumer rights

About Diesel's New Campaign Called Misopolis 

Clean Clothes Campaign release

Diesel says to take female workers' rights serious, with their release of the campaign Misopolis (see www.dieselforwomen.com). With this campaign Diesel wants to improve the living conditions of female garment workers by distributing free abortion pills.

• activism,
• culture jamming,
• yeslab,
• women's rights

Clean Clothes Campaign 

The CCC is an international campaign, focused on improving working conditions in the global garment and sportswear industries, and empower the workers in it. There is a Clean Clothes Campaign in 12 European countries. These are Austria, Belgium (North and South), Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.

• activism,
• globalisation,
• labour,
• garment industry

Using the Media: the Clean Clothes Campaign 

The existing use of media so far has been determined by the local, decentralized nature of the campaign. Local groups are adapting, editing and redesigning existing material like research results, lines of argumentation and logos, photos and slogans. The educational material, used by trade unions, schools and churches is very specific and "customized", and therefore cannot be used in campaigns which target the general public.

• politics,
• campaign

The Art of Campaigning 

The idea for the Art of Campaigning topic originates from the works of the McLibel group [www.mcspotlight.org]. Their type of net.campaign questions previous forms of activism, which was focused on the mass media and their ability to influence public opinion, by staging direct action (targeted at known media makers). Big NGO's such as Greenpeace have built up experiences with this model for decades. The scenarios they use have not changed much since the seventies. There is the usual PR material: official reports, books, folders, flyers, magazine and original video footage, shot on location. Campaigns are being planned long in advance. The way of working does not differ much from a campaign to launch a new product. Professionalism has taken over the task of volunteers. Their role is being reduced to that of a local support group, doing the actual grass roots work with the population.

The Next 5 Minutes 

tactical media event
Amsterdam & Rotterdam, The Netherlands, 12-14 March, 1999
www.n5m.org
(Source: Updated announcement Feb 11, 1999)

• tactical media