The culture jammers tried to subvert the big brand names. But the smart
advertisers now use guerrilla tactics themselves, according to James Harkin
In a recent newspaper interview, Kalle Lasn was interrogated about
Adbusters, the Canadian anti-advertising magazine that he founded.
At the end of the third 'Next 5 Minutes' conference on tactical media (March 1999) in Amsterdam, an interesting discussion emerged around the question of how the minor media practices elaborated and highlighted in this vibrant event would ever reach a wider audience for lack of being covered by any mainstream outlet. At one point, some people from the back of the room (unfortunately I don't know anymore who exactly, I believe an Italian group), shouted: 'We don't want to be mediated - we mediate ourselves!'
ReadTactical Media Connections public program, Amsterdam January 20 - 22, 2017.
As part of the Tactical Media Connections public research trajectory tracing the legacies of Tactical Media and its connections to the present, a series of public events take place in Amsterdam between January 20 and 22, 2017. The public program includes an exhibition at Framer Framed in the Tolhuistuin cultural centre, opening on Friday January 20; a Meme Wars Lab workshop on Friday January 20; a public debate at Eye Filmmuseum on Saturday January 21, and a one day conference (‘The Society of Post-Control’) again at the Tolhuistuin on Sunday January 22.
Please find below a brief program overview, followed by a detailed description of the different parts of the public program.
"Culture-jamming," a term I have popularized by articles in The New
York Times and Adbusters, might best be defined as media hacking,
information warfare, terror-art, and guerrilla semiotics, all in one.
Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and
other vernacular media wrenchers who intrude on the intruders,
investing ads, newscasts, and other media artifacts with subversive
meanings are all culture- jammers." Mark Dery
Damn the Networks! Victory to the Imagination!
Yogi in Craig Baldwin's "Spectres of the Spectrum"
The events of the century's turn, from Seattle to New York, have shown that a sweeping critique of capitalist globalization is possible, and urgently necessary-before the level of violence in the world dramatically increases. The beginnings of such a critique exist, with the renewal of "unorthodox" economics. [1] But now one can look further, toward a critique of contemporary capitalist culture.
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