Minor Media Normality in the East

1. Autogenerative Europe

In our imagination, eastern Europe was always black and white. Traveling to East Germany or Poland meant suddenly leaving colorful western Europe and entering a movie from the forties or fifties. Later we simply couldn't remember having seen any color, not the green of the trees, nor the red of the brick buildings. When we went to the movies to see a film by Wajda, Kieslowski or Tarkowsky, the filmmaker's experiments with color only reinforced our image of the east as gray. Europe clearly had an ideologically motivated neurosis when it came to the perception of color.

This particular brand of European Orientalism has now grown tired. Nearly ten years after the social upheaval in eastern Europe, these countries have ceased being part of an "eastern block". Each is stepping out of the shadow of the Soviet empire and taking on once again its own particular face in the international arena. Each is becoming recognizable as a participating unit of the European patchwork.

While the European Union attempts to somehow defend the idea of a Fortress Europe and the negotiations with the central European countries for their admission into it reveal its own shortcomings, while NATO uses its plans for expansion to try to hold onto the front of the Cold War by shoving it along, while the arms of western Europe are constantly opening and closing, opening and closing to refugees and immigrants, the network of business contacts and personal acquaintances branches outward, bringing the Europe of Europeans slowly but surely closer together. Little media such as letters, the fax, local radio and Internet mailing lists are contributing far more to mutual understanding than governmental objects of prestige such as the German-French television project ARTE or the exclusive efforts of the European Commission. In order to understand European differences and put them to productive use, swarms of little sentences, of little images are needed.

Of course, genuine heroes do occasionally appear on the domestic screens. In the mid-eighties, a new pop star emerged on the global media scene: Gorby Superstar, a Soviet Secretary General who could walk, talk and laugh, a real guy, even if he was a Russian. After the senilocracy of the period of stagnation beginning in the mid-seventies, from 1985 on, Gorbachev set off on his travels, speaking to his own people about Glasnost and Perestroika, signaling his willingness to open up a dialogue with Reagan, presenting himself as a decent, charming sort of fellow to Thatcher, and almost penitently to the Pope, chatting with Kohl, building trust — and all that in front of television cameras. Finally, here was someone who could sell bad politics like cola and ice cream as well as any western advertising agency and who could play the modern propaganda machine better than NATO and the Communist Party combined.

No wonder that for the other countries of the Warsaw Pact — East Germany, for example — Gorbachev was to become a factor of ideological insecurity, and therefore, a domestic political threat. In June 1987, three British rock groups played a concert at the Brandenburger Tor. They turned the speakers to the east where thousands of young people had gathered to listen to the concert. When the situation built to a confrontation with the East German security forces, they called out not only "Down with the Wall!" but also "Gorbachev, Gorbachev!" because they presumed he was on their side in this matter. Two years later, at the celebration for the fortieth anniversary of the German Democratic Republic, Gorbachev himself justified the presumption with the words he delivered to the gentlemen of the Council of East Berlin. They'd come too late and would immediately be punished by life, the demonstrating masses and the television viewing public.

The changes set off by the Gorbachev fan club occurred at a time when  things seemed to have actually happened when a camera was present. Like the  fall of the Berlin Wall, the second Gulf War, the coup in Russia or the  televised revolution in Romania can be classified first and foremost as  media events. Politics, national as well as international, is increasingly  becoming merely a reaction to media events, to whatever is perceived by the  media, and consequently, the public which forces its hand. Supposedly,  President Clinton's advisors decided in 1992 that the war in Yugoslavia was  not of U.S. national interest, and so, kept relevant information from the  president. This changed when Clinton happened to see television reports  about the siege of Sarajevo in a Tokyo hotel and insisted on U.S.  intervention.

Such influence of the media, and at the moment, particularly television,  is, of course, not news. As early as the First World War, battles were  fought or halted as a result of public opinion on the home front. And the  photographers of the nineteenth century and Greek philosophers were also  aware that media representation did not merely reflect, but rather,  constructed reality. This is why it's difficult to determine how the famous  Parisian reality crisis came about exactly in the eighties (Baudrillard,  Virilio). One fortunate consequence of the Party's propaganda was that the  media on the eastern side of the Iron Curtain was never perceived as the  source of reality production, whereas in the west, this illusion was clung  to fiercely. The techniques of dealing with media such as whispering,  turning a deaf ear or reading between the lines are aspects of such useful  central European virtues — hesitancy, skepticism and irony.

Throughout the Cold War, the public propaganda machines of the east and  west told their great stories of the crime-ridden system of exploitation  and of the Evil Empire. At the same time, the readers and watchers in the  east were better prepared for what was to follow, not only for matters  effecting the pseudo-east, namely, learning how to live, as the Agentur  Bilwet put it, in the society of the debacle. The creative engagement with  the impossible, the avoidance of the seemingly necessary, the refusal to  identify oneself negatively with inevitable failure — Motto: The reward of  playing dumb is free time — those are the survival tactics of the  post-industrial society. The little stories of this tradition most commonly  told by the small, independent propaganda machines, the pamphlet  distributors and poster plasterers, the local pirate radio stations,  student papers and the networks circulating forbidden books and records.  This isn't so much a romanticized review as a glance into the toolbox of  the everyday media.

2. Eastern Europe Watching

One of the first lessons to be learned as the Iron Curtain rose was that  the east bloc was hardly a bloc at all in the sense of a homogeneous, solid  whole. Various mentalities and various socialisms had been brought together  under red flags large and small which waved more for Big Brother than for  the other sisters. Distance, and often a deep skepticism, separated the  countries of the Warsaw Pact. In 1985, the Hungarian author György Dalos  described a few of the reasons for the differences between the small  central and eastern European nations: "Their religious backgrounds are  different: Catholic, Protestant, Russian Orthodox and Islamic traditions  live next to each other and the historical experiences are not any less  divergent. There are countries in which tremendous revolutions occurred in  the nineteenth century (Hungary, Poland); there are those where none have  occurred (Romania, Czechoslovakia). A few of the countries in the region  have mixed populations (Romania, the Soviet Union), and in others, national  minorities are insignificant. The overall picture is further politically  differentiated according to whether the individual countries were annexed  to Nazi Germany during the Second World War or were members of the  anti-fascist coalition. Besides these past differences, or those which can  be attributed to the past, there are those that derive from the current  situation in the individual countries. Among these are size, economic  strength, the level of consumerism, the role of the public, freedom of  movement, etc." (Kursbuch 81, p. 4)

Since the beginning of the nineties, these historical and cultural  differences have been importantly instrumental in the race to the west.  Slavoj Zizek, psychoanalyst and student of Lacan, upon whose couch in  Ljubljana the New Europe lies, has said, regarding these revived and  strategic differences: "What's truly at stake in the current crises of the  post-socialist states is precisely the fight for one's own place now that  the illusion of the 'third way' has dissipated: Who will be 'let in',  integrated into the developed capitalist order, and who will be shut out?  Ex-Yugoslavia is perhaps the exemplary case: Each player in this bloody  game of collapse attempts to legitimize its place 'within' by presenting  itself as the last bastion of European civilization (the current shorthand  for the capitalist 'within') against Oriental barbarism.    And then Zizek describes a game also being played in East Germany, Poland,  Hungary, Slovakia, etc., etc. — a postmodern variation of "Who's 'It'?":  "For the right-wing nationalists in Austria, there are these imaginary  borders of the Karawanken, the mountain range along the border between  Austria and Slovenia: Just beyond it begins the realm of the Slavic hordes.  For the national Slovenians, this border is the Kolpa River, separating  Slovenia from Croatia: We are central Europe, while the Croatians are  already part of the Balkans, entangled in irrational ethnic feuds which  don't actually have anything to do with us — we're on their side, and have  sympathy for them in the way one has sympathy for victims of aggression in  the Third World... For the Croatians, this all-important border is  naturally the one between them and the Serbs, that is, the one between  western Catholic civilization and the Eastern Orthodox collective spirit  which cannot fathom the values of western individualism. And finally, the  Serbs believe they are the last line of defense for Christian Europe  against the fundamentalist danger embodied by the Islamic Albanians and  Bosnians. (By now it should be clear who within the borders of what used to  be Yugoslavia actually acts in a civilized 'European' manner: those who are  on the bottom rung of this ladder, the ones shut out by all the others --  Albanians and Muslim Bosnians.)" (Slavoj Zizek, "The Malaise in Liberal  Democracy", in Heaven Sent, Nr. 5, 1992, pp. 47 - 48)

Only in Russia, the game is played the other way around. A few of our  friends in St. Petersburg, all of them artists and intellectuals, insist  that Russia is not a part of Europe, but rather, of Asia. They were born  and raised in Siberia, Kasachstan or the Ural, and refer to what Tartar  blood they have within them and speak of Petersburg as a Russian simulation  what is "European". So Europe then stretches from England, which itself  speaks of Europe as a foreign continent, to Russia, perhaps the last great  empire of the nineteenth century where the claim on the Asian colonies  justifies the denial of Europe.

Besides these attempts to draw borders and to be west of the east, there  have always been attempts on the part of European intellectuals to come to  an agreement to do away with borders altogether. At critical points in  history such as 1956 (the Hungarian revolution), 1968 (Prague Spring), 1977  (Charta 77, Prague), 1979 - 1981 (the Solidarity movement in Poland), or in  connection with the arrest or extradition of dissidents such as Biermann,  Solzhenitsyn, Havel or Sakharov, great international movements of  solidarity took hold which insisted on human rights without borders and  which referred to the existence of a multitude of unofficial channels of  communication. Another important moment in the history leading up to 1989  was the revival of the idea of central Europe (Mitteleuropa) by  philosophers and writers during the eighties. The debate was intended not  only to counter the hegemony of the Soviet Union but also to revive the  memory of a time when Europe was not divided down the middle. In 1985,  Vaclav Havel wrote about the skepticism of the central Europeans: "A bit  secretive, a bit nostalgic, often tragic, at times even heroic, now and  then even a bit incomprehensible in their unassuming awkwardness, tender  cruelty and in their ability to combine the outward appearance of  provinciality with universal and historical foresight." (Kursbuch 81, p.  40) It was this sort of contradictory overlapping in the understanding of  what "Europe" is that ensured the debate over the many centers of the  continent — Brussels, Cracow, Berlin, Sarajevo... — could so quickly fly  out of the Washington-Moscow hyperbola.

There was also a plethora of varying maps in the media, a transparency and  translucency of borders, not only to the west but also within the east.  Hence 80% of East Germans could receive West German television with their  normal household antennae, and only in the valley of the clueless, the  southeastern region around Dresden, was anyone safe from the onslaught of  western propaganda. But there, they had Polish and Czech television, and  so, a differentiated image of the various televisual standpoints of the  states in the neighboring countries. In western Romania, as the  Romanian-German author Richard Wagner reports, besides the Romanian  program, one could also catch the Yugoslavian and the Bulgarian. Wagner  writes in one of his stories: "The game's about to begin, he says. The  Serbs are showing the derby on TV. And there's going to be a movie tonight.  With the one with the big tits. You can actually see something when they  show it. They don't just cut the whole scene out like ours do." (Kursbuch  81, p. 128)

Besides the national television stations and the official papers which, as  Karl Schlögel notes, were just as thin everywhere with the same bad photos  and the same chemically sanitized articles, the international western radio  stations with their much wider broadcast area, such as the BBC World  Service or the Deutsche Welle, played an extremely important role in the  distribution of news and discussions which were not reported by the state  media of eastern Europe. Of overwhelming importance was the Munich-based  U.S.' Radio Free Europe which reached all of central and eastern Europe via  dissidents' broadcasts during the Cold War.

And of course, on the local level there was an abundance of small  unofficial media, niche media which was often short-lived and yet could  maintain an exchange of information and communication which, according to  the official version, could not exist. Records and audio cassettes were  just as effective and meaningful, as well as jokes passed on by word of  mouth — Radio Eriwan! — traced maps and endlessly circulating copies of  books. In countries in where no private use of photocopying equipment was  allowed under any circumstances, a multitude of illegal publication  strategies for the distribution of ideas were invented, most of which were  referred to by the umbrella term Samisdat. A related principle was ramka,  which was originally Polish but then spread to Hungary and elsewhere.  Miklos Haraszti writes: "The ramka in the east is the equivalent of the  photocopier in the west. The recipe for ramka goes like this: Soviet power  minus electrification. By the way, this cross of silk screen and offset  printer can be built in two hours at home — and is capable of several  thousand impressions. There are times when the police, like worrisome  gardeners, mow down the boldly sprouting Samisdat to the roots. but the  ramka is ineradicable. Ramka is virtual freedom of the press; he with the  fingers smeared black with ink, the human rights professional, points to  the free, electronic future." (Kursbuch 81, p. 31) In these times of  electronic networking, we should not forget that a hand press can have a  practical dignity which the Internet, with its susceptibility to control,  will never attain.

3. Soluble History

Each of the central and eastern European "revolutions" in the eighties has  its own history and series of events in each country: From the Polish  "interruptus" to the halted Russian perestroika and the Hungarian slippage  to the capitalist goulash, the abrupt collapse of the East German regime to  the brutal Romanian Christmas story. In the Baltics, it was song, in  Prague, soft-spoken words, in Berlin, candles and bad shoes that rang in  the new era.

Although it's clear now in retrospect that there was a certain logic in the  developments of the late eighties, from Gorbachev's perestroika, the  political liberalization in Hungary and Poland to the occupation of the  West German embassy in Prague and Warsaw by East German citizens in the  summer of 1989, the events that late autumn came in a form which was more  or less unexpected. The western media were all over these events, or  rather: they wanted to be all over them. Because the events were hard to  come by in terms of flight schedules and hotel bookings. Where should a  U.S. or Japanese television programmer send a camera crew at the beginning  of December 1989: to Berlin to wait for the opening of the Brandenburger  Tor, to Prague where the students were out in the streets, or to dark gray  Bucharest where a Transylvanian self-laceration might occur. Once again,  life was punishing those who came too late. Impossible choices and a  bonanza for television viewers with a satellite disk who could zap their  way among the various glances into the events of the day by watching the  news from Berlin, Bonn, Paris, London and Atlanta all at once.

The result was a blanket of suspenseful media happenings that went on for  weeks, and we even forgave the live media the endless repetition of the  same video, over and over. It was here that life was happening, here that  history was happening right in front of our eyes. And not just for western  television viewers, but also and especially for the people in the countries  themselves, the medium of television was serving an important catalytic  function. For weeks, the people of Leipzig watched their Monday marches on  western television and went out on the streets in even greater numbers the  following week. After all, in the end they'd attained their Warholian  fifteen minutes of fame. At the symposium "The Media are with us!", held as  early as April 1990 in Budapest, the art critic Magda Carneci said of the  role of television in the Romanian revolution: "Television wasn't simply a  giant, tireless eye that continuously beamed the absolutely irrepressible  images, but it also served as something of a collective brain: It received,  selected and distributed news throughout the whole nation which was utterly  essential for the coordination and upholding of the fighting spirit, and  created a state of consciousness which was coherently directed toward  battle, awareness and victory. Television made the entire population a sort  of highly sensitive network within which each individual took part in the  act of revolution, both physically and mentally. (...) In a certain way,  television justified the revolution for most people." (pp. 19 - 21)

A short time later, the revolutionary reality, in the light of the great  number of competing authentic documents of the collective experience,  naturally ran up against doubt. Hardly four months after the events in  December, Carneci remarked: "Since the first days of the revolution, things  have rapidly changed. What one sees now on television about the Romanian  revolution is becoming, it seems to me, more and more a fiction." (p. 22)  Similar adjustments occurred in East Germany and in Czechoslovakia where  competing versions of the history circulated and called the victory of the  little revolutionaries in the street into question. Within a few weeks,  what seemed authentic at first on the screen as well as on location, was  revealed to have an inextricable and contradictory complexity, especially  as journalists ceaselessly continued their search for new "facts". Reality  and fiction were brought closer together and then blended into each other.  The supposed experience of "instant history" had proven itself to be as  authentic as a cup of instant, soluble coffee: "If you believe in me, I  exist."

For the west, there was the additional difficulty of distilling ways to  deal with all that had been gathered by the media. While the good guys and  the bad guys were still clearly distinguishable in 1989, and hence, an  optimistic, futurist look ahead was called for, the western perception of  the war in Yugoslavia was considerably less sure of itself. But how can a  politically and historically complex story be packed into three and a half  minutes. Western intellectuals such as Peter Handke, Alain Finkelkraut and  Susan Sontag went to Belgrade, Zagreb and Sarajevo in search of the  "authenticity of experience" and the "reality of life", a search that had  brought German and French artists and intellectuals to opposing trenches in  1914. And while historians and military strategists quarreled over the  formulas for understanding and intervention, the media created a perception  of a downward trend which would demand action. But the media achieved the  opposite and the reports on the war in the Balkans led to paralysis in  western observers instead of the will to intervene. The media triumph of  1989, when the media could make history, met its Verdun in Dubrovnik,  Srebrenica, Gorazde and Sarajevo, where it couldn't stop history.

4. "Open Society" and "New World Order"

The "end of history" (Fukuyama), which seemed almost tangible in 1989, was  suddenly brought to the "return of history" ad absurdum. And yet: the short  moment between the supposed zero hour of history and the unexpected "entry  into the present" (Schlögel, p. 9) briefly revealed an astounding piece of  >theater. In the fall, the Australian media critic McKenzie Wark sits in  front of his television, following the events in Europe, which for him are  a part of the ongoing global media spectacle creating illusions of identity  and history out of images and snippets of stories: "One thinks of Europe in  1989 as the opening night at the theater where the curtain goes up and the  audience comes face to face - with another audience. One has to be outside  the theater altogether to see the whole thing together as one big  spectacular show." (p.60) The western public had followed the revolutions  of 1989 with enthusiasm, but the object of the fascinated gaze was not the  mere new discovery of democracy as such: Those in the west are all too well  aware of the shortcomings and cul-de-sacs of real, existing liberal  democracy to be fascinated by it. What fascinated the western "viewer" was  much more, as Zizek's Slovenian colleague Rado Riha writes, "an assumed  fascination without reservation on the part of the eastern European with  western democracy, the naive, blind, as it were, belief in it. This is how  the west looked to the east to see confirmation of its own truth. (...) In  the assumed fascination with democracy of the eastern Europeans, the  westerner could see himself in his 'pure' form, not yet tainted by  empirical disillusion and false steps, and grasp the untarnished origin of  his democratic being." (Rado Riha, Reale Geschehnisse der Freiheit. Zur  Kritik der urteilskraft in Lacanscher Absicht, WO ES WAR 3, Vienna: Turia &  Kant, 1993, pp. 14 - 15).

Strengthened by this supposed naive gaze from the east onto the fascinating  west, actors of the most varied of stripes (sects, banks, parties,  cultures, private set ups and non-governmental organizations (NGOs)) began  a race to see who would be the first to bless the east and hope some of  their luck will rub off on them. The "new world order" proclaimed by George  Bush at the end of the eighties found its first expression in the  occupation of the east by ideological pioneers. In Croatia alone, 790  representatives of international or regional NGOs are currently witness to  an unbelievable boom in the private sector. At present, the vacuum left by  the retreat of the state and public supervision in many post-socialist  countries of eastern Europe is being filled by the unregulated activities  of NGOs.

NGOs are active on a broad social level and are generally perceived as the  "voice of civil society". They support the upholding of human rights (for  example, amnesty international) or environmental protection (Greenpeace) or  offer humanitarian aid (for example, the International Red Cross). NGOs are  financed by companies, foundations, private individuals, regional or global  bodies (for example, the EC or the UNHCR) or governments (USAAID).

One of the most important and influential NGOs in eastern Europe today is  the "Soros Foundation for an Open Society". Besides its engagement in the  areas of education, humanitarian aid, human rights, art and culture (via  the Soros Centers for Contemporary Art, SCCA) as well as its support for  social, legal and economic reform, this foundation is particularly engaged  in the creation and support for independent media (for example, Radio Zid  in Sarajevo, Arkzin in Zagreb, Radio B92 in Belgrade, the daily newspaper  Koha Joone in Albania, as well as Internet and email communication). By  financing media, organizations and projects independent of the governments,  the development of a new political consciousness is to be encouraged, and  with it, a corner stone is laid for the development of a civil society, or  "open society". With its support for new eastern European democracy  movements, the Soros Foundation has not always won the approval of the  respective governments.

The Soros Foundation, created by the Hungarian-American multimillionaire  and philanthropist George Soros, takes its cue from Karl Popper's concept  of the "open society". In his book "The Open Society and Its Enemies"  (1940), Popper turned against historicism, i.e., against the idea that it's  possible to recognize the fundamental laws of historical development and  predict future developments based on these fundamental laws: whether that  be that the revealed will of God is the victory of a chosen race, laws of  dialectics and/or the inevitable social-economic processes which are to  determine the course and outcome of history. Each attempt to create and  realize a complete concept of human society, according to Popper, is  destined to failure and lead to the loss of freedom — to a closed society:  "The attempt to create heaven on earth instead produces hell."

The "Soros Foundation" network, established in the eighties, now consists  of around thirty autonomous national foundations in almost every  post-socialist country of central and southeastern Europe, the former  Soviet Union and central Asia. The Open Society Institutes (OSI) in New  York and Budapest provide for the work of the national foundations the  necessary administrative, financial and technical needs (a total of US$350  million in 1995). The Central European University (CEU; at first in Warsaw,  Budapest and Prague, now only in Warsaw and Budapest) and the since closed  Open Media Research Institute (OMRI; an extension of the Radio Free  Europe/Radio Liberty Research Institute in Munich) are also a part of this  empire of beneficence.

Due to either insufficient or completely lacking alternative support --  >from the public or private sectors — George Soros' foundations in eastern  Europe have become in many places the only source of financing for  independent projects. Considerable sums of money flow here which are  subject to neither democratic control nor any form of governmental  regulation. Soros' "open society" implies parallel structures similar to  governments populated by nine bureaucrats. The resulting problems related  to the sovereignty of a country as well as the possible economic interests  are obvious to John Horvath: "The most likely use of the ISF (International  Soros Foundation), however, would seem to be as a means for shrewd market  penetration in an economically prostrate region. By concentrating on the  media and telecommunications infrastructure development, to what extent is  the ISF building a Soros-controlled telecommunications empire that spans  >from the Pacific to Central Europe?" (John Horvath, The Soros Network,  Nettime mailing list, Feb. 7, 1997 and Telepolis Journal, Jan. 31, 1997)

Numerous opinions are circulating regarding Soros' "true" motivations and  he's prime fodder for conspiracy theorists. His strategies sway between  selfless philanthropy, western capitalist utilitarianism and alternative  concepts of the state and society, an approach which, when compared to the  "Mother Theresa Syndrome", other NGOs can only call the "Brother George  Strategy". The more selfless, perhaps more Protestant variation, for  example, would be represented by the Dutch organization Press Now which,  based in Amsterdam, has supported the maintenance and further development  of independent media in former Yugoslavia for years. Small radio stations  outside of the cities, weekly magazines of the opposition and individual  journalists are often unbureaucratically supported — not easy in a  situation of perpetual political-tectonic shifts.

Of course Press Now also often finds itself facing moral dilemmas or  political pressures; how does one measure the political independence of  radio broadcasters such as Radio 101 in Zagreb or Zid in Sarajevo? And the  national governments in Slovenia, Croatia or Serbia naturally have their  own positions on the possibility that difficult spirits, whom they very  well might consider to be dangerous radicals, might be kept alive by  foreign forces. But the structures upon which Press Now bases its work are  founded on the contacts between individuals and small groups, and it's such  personal contact that also provides the motivation for many of the  invitations, trips and projects which independent federally supported  organizations such as Press Now and its employees make possible.

5. Commonplace Media Art

The borders between journalistic practice and artistic methods are not  always sharply delineated. Since 1989, the eastern European landscape has  been in upheaval: It began with a sort of media supernova which resulted in  an explosion of commercial radio and television broadcasters. For a while,  the public media presented a playground for artists and media activists.  The Romanian artist Calin Dan, who now lives in Holland is they'll allow  him to, wrote in 1995: "In Romania, the media environment turned from an  ideological desert (prior to December 1989) to a complete jungle.  Everything began with the printed media revolution, which created from the  very beginning a climate of vulgarity, violence, new-age fabulations, and  conspiracy theories. The local pulp fictions and the big global truths were  blended in a way that flattened the senses and modified attention. The new  radio-scape became another example of the media environment as numerous  independent radio stations mushroomed immediately after the revolution, and  Bucharest became one of the most interesting radio broadcast cities in  Europe." (in: Czegledy, 1995, p.30)

A friend who was in Skopje in 1995 also reports on a new, extravagant  television experience: Late one evening, "The Third Man" was shown by the  first program of national Macedonian television. Dan's friend was  fascinated; thanks to German television, she had never seen this film in  the original English version. Or perhaps, one should say heard — there  wasn't much to see of the picture. Then, there were French subtitles over  which, after a few moments of hesitation, Macedonian subtitles were  superimposed. The subtitles covered half the picture. In the upper right  hand corner, the logo of the western television program which had  originally broadcast the film was visible, and the upper left hand corner  of the picture was covered by the logo of the Macedonian national  broadcaster. Dan's friend was perplexed. When she asked her Macedonian host  about the meaning behind it all, the host replied that surely she had seen  the huge satellite disk on top of the roof of the national broadcasting  building. She should simply think of it as a sort of giant vacuum cleaner  switched to "superhigh". All the data sucked up was either stored or  immediately broadcast on television.

Enes Zlatar from Sarajevo, an employee of the newly set up Soros Center for  Contemporary Art (SCCA) there, has a similar report on the media scene in  Bosnia after the war: "Independent production of home videos continues. The  national TV experiences programmatic and productional involution. The only  TV show made by young, creative and professional authors, within the youth  programme, is a monthly show, 'Vatrene Ulice' (Streets on Fire). There is a  new phenomenon of emergence of many small, local TV stations which do not  have an interest for author production. The programmes of these stations  consist mainly of stolen satellite programmes and bootleg films on VHS."

Strategies and forms of media art were and still are quite different in the  individual countries due to the varying possibilities for free access to  new media (for example, video cameras, computers, photocopiers, etc.) as  well as varying degrees to which "independent" mass media and "divergent"  opinions are put up with. For example, while the so-called subcultural or  alternative scene in Yugoslavia — especially in Slovenia — has been  working with video since the early eighties, and Yugoslavian television --  late in the evening, but still! — shows experimental videos, and video art  in the eighties in Poland and Hungary could lean on the experimental films  of the seventies for support, the situation in countries such as  Czechoslovakia, East Germany, Romania or Bulgaria is entirely different  because access to the technical means was not possible, for either  political or economic reasons. Despite the difficulties, the group  "Piratskow Televidenie" (Pirate Television, 1988 - 92) in Petersburg  produced alternative, eccentric and mostly illogical television programming  which were to be fed into the state television channels with the help of  military broadcasting equipment.

Varying strategies in the field of performance as well: When in the  eighties the multimedia art collective Neue Slowenische Kunst (New  Slovenian Art) weren't tired of their role fronting for the rock group  Laibach, "overidentifying" with the socialist ideology of Yugoslavia,  publicly and loudly, stirring the audience and the state into a rage, the  Czechoslovakian secret organization B.K.S. (Bude Konec Sveta — the end of  the world is nigh) worked since the mid-seventies in hiding on the creation  of their own laws, their own structures, their own rituals and their own  mythology, their own art and their own tradition; in short, an autonomous  culture.

After the analog avant garde of the eighties, media art went digital in the  nineties. New media centers and initiatives have been set up in the last  few years in several post-socialist countries of eastern Europe. They focus  on various forms of media art and Internet projects and are increasingly  taking an active role in global digital culture. The E-Lab in Riga, the  WWWArt Center in Moscow, C3 (Center for Culture and Communication) in  Budapest, the SCCA Media Lab in Macedonian Skopje and in Bulgarian Sofia  are just a few examples.

6. Critical Technology

Bart Rijs arrived at an astounding insight in his article in Volkskrant  (December 2, 1996): Not only have, is Rijs' headline — not only has the  revolution in Serbia set up its own home page on the Internet, no: "Even  revolutions aren't what they used to be, since there is internet. The times  of illegal printing-presses in wet cellars, seditious pamphlets spread by  revolutionaries in duffle coats, are over." One could almost come to the  conclusion that the author displays the tendencies of a technological  utopian: the Internet as the subject of history — the revolutionary home  page as the perfect example of the liberating power of computers and the  Internet. The conclusion would perhaps be drawn too quickly, according to  John Horvath, because ultimately, the revolution is being carried out by  Serbians, not the Internet community. Internet access in Serbia is rare.  Not that the home page put up by protesting students is useless, on the  contrary: it provides us with a personal view of the development of events.  But attributing revolutionary qualities to media and technologies leads to  a crude misunderstanding of the situation, says John Horvath: "No doubt  John Perry Barlow et al will distort the reality of what is happening and  start extolling the revolutionary virtues of the Internet, thereby missing  the whole point of what is going on in Belgrade and, to some extent,  downgrade the heroism and courage of those who still revert to the 'by-gone  methods' of 'illegal printing-presses in wet cellars' and 'seditious  pamphlets spread by revolutionaries in duffle coats'." In a country in  which "new" media have still not been widely distributed, the value of the  "old" media should not be underestimated.

At the same time, these winter protests of 1996 - 97 in Belgrade, crowned  with a certain success, provide a good example of the surprising power that  the supporting help from the Internet can bring about. The local radio  station B-92, the Soros-supported oven of cultural and political opposition  in the Serbian capital, had been regularly placing news programs in English  and Serbian on the Internet as audio files since the fall of 1996 thereby  making them accessible to an international audience. When the protests in  November and December began to grow stronger, journalists throughout the  world, including the widely dispersed Serbian diaspora could hear the  latest news firsthand. When the Serbian government tried to put a stop to  the reports by jamming and then shutting down B92, the manufacturer of Real  Audio software presented the station the opportunity to broadcast its  program live twenty-four hours a day across the Internet. Local radio,  which is only heard over an area of a few city blocks in Belgrade was  suddenly the most well-known radio station in the world, its signal  accessible via a server of the Amsterdam Internet service XS4ALL. The  attention of the international public which this aroused put further  pressure on the Milosevic regime and may well have contributed, after three  months of protest, to the eventual recognition of the election results.

Informal networks, newsgroups and Internet mailing lists which are often  used by hundreds of people to keep in contact and exchange news and  discussions also play a role which isn't to be underestimated. A prominent  example is the Nettime list devoted to Net criticism and numerous related  themes, from censorship and cryptography to Net art and the WebTV of the  future. Nettime, brought to life and moderated by Pit Schultz in Berlin and  Geert Lovink in Amsterdam, is an intricate channel, an intellectual medium  and an international community, primarily European, but also with members  from other continents, the best sort of quick, tactical small medium which  not coincidentally has been called "the European answer to Wired" (Wark).

The use of technology in art and media does not necessarily imply either a  fundamentally critical or — as the politically correct among us still have  not tired of saying — a per se affirmative position regarding technology.  It becomes interesting when one asks in what way technology is normative  for cultural and social behavior and in what way it "unifyingly" effects  this behavior. In the broadest sense, the question is one of how far  technology allows or hinders individual artistic expression. Does the  introduction of technology — and the immanently unifying or "normative"  tendencies of translocal technologies — even lead to a dissolution of  cultural differences, or, toned down: does it hinder specific local means  of expression? Can technology be "culturally neutral" at all? Or — this  was the question brought up at a symposium in Prague in December 1996 --  "Does media art imply (a) kind of thinking which is West-oriented and  linear, masculine, etc.?" Promptly, from Bratislava, came Martin Sperka's  just as difficult opposing question: "Feminist thinking is East-oriented  and non-linear?"

The meaning of media cultural practice is not only technological, and  therefore, translocal, in nature, but also constantly presents itself in  local contexts. A careful look at local cultures and local codes is  therefore urgently required. Various artists from eastern Europe have  repeatedly referred to the meaning of the always disrupted relationship to  "the media". The Albanian artist Eduard Muka said in an interview in 1996:  "We inherited a sort of hatred towards the media. There were a lot of lies,  nothing was exact, there was only propaganda. Still there is only one state  television channel and it is even worse than it used to be. The distrust  towards media could be a good starting point for artists to make their  critical approach in regards to media. I look at media as the highest  degree of manipulation humanity has ever invented. In this sense, this  could be really used (to) raising social or individual imperatives."  (Eduard Muka, interviewed by Geert Lovink, "Media Art in Albania, First  Steps", Syndicate mailing list, Sept. 29, 1996). Lev Manovich, too,  prompted by Alexej Shulgin's polemical text "Art, Power and Communication",  underscores the meaning of varying experiences: "The experiences of East  and West structure how new media is seen in both places. For the West,  interactivity is a perfect vehicle for the ideas of democracy and equality.  For the East, it is yet another form of manipulation, in which the artist  uses advanced technology to impose his / her totalitarian will on the  people." (Lev Manovich, "On Totalitarian Interactivity", Syndicate mailing  list, Sept. 1996)

The "heterogenizing" of this sort of thinking in blocs could well be the  task of little media. The Agentur Bilwet wrote 1995 in "Gesellschaft des  Debakels" ("Society of Debacle"): "If, as Kroker maintains, in the new  Europe, with its new, invisible, electronic war, everything is about 'the  bitter division of the world into virtual flesh and surplus flesh', then it  is up to the independent media like Zamir, B-92 and ARKZIN to ridicule this  split, and in an ironic, existential manner, to give shape to the universal  technological desire, cyberspace."

7. Going East, Going West

Traveling in Europe is still difficult but is becoming simpler and more  normal. The borders are more porous, even if visa matters still hinder  movement in Europe. Slowly the incline is decreasing and a rediscovery of a  not exclusively historical cultural space in Europe is beginning.

Seen cynically, cities such as Sarajevo, Moscow and Tirana have been the  unrecognized cultural capitals of Europe for years (which other European  city has one seen as many pictures of as these?), where the hardcore  European cultural inheritance is dealt, the average of which may be  presented in Copenhagen, Antwerp and Prague. But why are Albania, the  "Balkans", Russia, Chechnya, etc., covered so thoroughly by the media?  Certainly not because they are a "normal" part of Europe, but rather  because they maximize the production of media reports. The bloodier it is,  the more mass media (especially television) can report live on  extraordinary situations (choosing from "ethnic cleansing", governmental  collapse, bloody uprisings, human tragedies, separations, various attempts  at coups). The media image of eastern Europe has been characterized by  extraordinary situations; normality is hardly ever communicated.

The importance of the "minor media" on the other hand is that it is able  -- as opposed to the "major media" — to get across something of the  "normality" and to make understanding possible. The "minor stories" as an  alternative to the "major stories". This is what we call the minor media  normality in the east.

(Berlin/Rotterdam, April 1997)

(published in: Nettime (eds.): ZKP4. Ljubljana, 1997)