Post-media Operators
1.
The record industry is in the process of being outflanked by
means of the very processes that it has come to rely upon. Since the
60's its continual efforts to create new needs has meant that it
nurtured an everchanging musical soundscape that is now mutating at
such a pace that it cannot keep track long enough to harness these
musical evolutions in the direction of profit. That fact that it
doesn't achieve this harnessing has the remarkable effect of making the
'new' last longer! A longevity that comes from our always being able to
place ourselves amidst a continual re-definition of these sounds. Even
in terms of format, the profit-orientated shift to a CD market which
may have meant that back-catalogues could be re-sold has also worked to
deliver an on-line tap of musical history at the same time that vinyl
pressing has become cheaper. These and other factors feed into the
accelerating mutation that in turn creates a dissatisfaction with what
the industry can offer.