campaign

McSpotlight

McSpotlight.is: "The biggest, loudest, most red, most read Anti-McDonald's extravaganza the world has ever seen."

"Anything you could possibly want to know about McDonald's or McLibel nestles somewhere in our 21,000 files. Don't get us wrong, though, we're not telling you to give up your Big Macs. We just provide the info for you to judge for yourself."

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McSpotlight is constructed by the McInformation Network, an independent network of volunteers working from 16 countries. Email us, if you like, or join the Mailing list to get all the latest news.

McSpotlight opened for non-business in Feb 1996 and now gets well over a million hits a month. We like to claim that we've had the most press coverage of any website in the world ever, which may well be true. And the most awards, which almost certainly isn't.

It all started with the McLibel Trial. Of which much, much, much, much, much more.

and why.

Yes, we appreciate that McDonald's only sell hamburgers and loads of other corporations are just as bad. But that's not the point. They have been used as a symbol of all multinationals and big business relentlessly pursuing their profits at the expense of anything that stands in their way.

McDonald's were chosen for this dubious honour because a) everyone's heard of them, b) they're bullies who threaten legal action on almost anyone who dares criticise them, c) there's stacks of in-depth information available about them (thanks to the research that's gone into the McLibel Trial), d) the nature of their business means loads of contemporary issues are relevant, e) they pioneered various unwelcome practices which other companies have followed and f) they take themselves far too seriously."


The McSpotlight website contains extensive material on the various campaigns run under its umrbella:

www.mcspotlight.org