The Re-Code.Com Story
Conceptual Overview
The products we purchase are the inventory of our lives. To chain
stores, this inventory is cataloged through the Universal Product
Locator symbol (UPC). The UPC symbol is known as a barcode. Barcodes
are now found everywhere in our world, extending outside of product
inventory into our comic books, our science fiction, our films, and
even our tattoos. These codes represent the fears of literally becoming
numbers or becoming digital that are in many of us. These are not fears
we wish to dismiss. The RE-CODE.COM project brings together the
tactical media actions of the Carbon Defense League and the video and
performance hijacks of Conglomco in a way that takes online action
outside of the box for real world instigation. Looking at the heavy
reliance on digital systems in chain stores utilizing the UPC barcode
system, we see a problem or a virus in the system. The virus is the
human. We are the nightmare of the digital to some extent. We are the
squeaky wheel.