Small, Furry Mammals
The McLibel media strategy arose from a simple premise: this story has
to be told. Most people have been affected by McDonald's in one way or
another - working in a store, being nagged by children, stumbling
through litter, suffering ill-health or enjoying their burgers - and
the corporation's influence continues to increase as they relentlessly
pursue their "global domination strategy" (to use their own words). Two
people investing their lives to stand up to such a force has got to be
a great story in anybody's book.